There’s no question that as humans we face a firehose of content every single day. Some studies even suggest that our attention spans have decreased from 12 seconds (in 2000) to 8 seconds (as of 2018).
Which for comparison's sake, is shorter than the average attention span of a goldfish!
All jokes aside, this clearly means one thing:
As a business owner, it’s harder to grab your potential prospect’s attention now than it ever has before.
According to Entrepreneur Magazine, that’s largely because as humans we’ve started becoming more selective about the things we focus on.
We’re becoming more picky about the things we give our attention to.
Which means the advertising and marketing you use to promote your brand and business has to be on point.
And you’ll likely have to work harder to stand out from the competition while selling your products and services.
That’s why I want to introduce you to a new marketing “video” that will totally change the trajectory of your business.
It’s called a Cinematic Lifestyle Video. And they’re totally changing how successful businesses market their products and services in 2020.
Let’s break down three of the biggest reasons why every business (including yours) needs a Cinematic LIfestyle Video.
1) They’re high quality short and simple commercial-like stories that introduce your business to the world
So what’s the difference between most advertisements, which are easy to ignore, and something like Netflix, which is so “binge-worthy”?
I know I’m not the only one who has gotten that “are you still watching” notice to pop up…
Well for one, as someone much smarter than me said, “Facts tell, and stories sell.”
The programs you watch on Netflix tell stories.
While most advertisements just try to sell crap.
And our brains are literally wired to listen to stories.
For generations people have used stories to pass along important information.
From the history of our ancestors, to what berries we should and shouldn’t eat.
So it pays to use that “history” to your advantage when marketing your business.
That’s why every good Cinematic Lifestyle Video tells a story about your business.
Because a well crafted story can do more for your business in 45 seconds than thousands of generic ads can do in your business’s lifetime.
Not to mention that you can use the same simple story to advertise your business for years.
2) It puts your customer at the center of the experience
See, most commercials are advertising a brand, a business, or a specific product.
But a Cinematic Lifestyle Video advertises an experience.
Specifically, the experience your customer will have by working with you.
Or by buying your product.
Or by consuming your content.
Let me show you an example to demonstrate what I mean.
One of my mentors was helping a luxury hotel and resort improve their marketing.
As he analyzed their marketing, he discovered they were marketing themselves like most hotels you’d find on Hotwire.
Which meant that even though they were a 5-star resort…
Even though they had won a number of awards for the amazing experiences they curated for their guests…
At the end of the day, they ended up competing with much smaller hotels based on price.
All because they weren’t showing their customers what type of experience they could have by staying at their property.
So to change this, my mentor created a Cinematic Lifestyle Video that highlighted the key selling points of the property.
But instead of treating it like a “room tour” video that featured the spa, restaurants, lodge and so on…
...he put the potential guest at the center of the story.
You saw a couple sharing an intimate meal together in the restaurant.
You saw them spending time together in the spa, and cuddling by the fire.
You saw them experiencing all of the award-winning aspects of the property without trying to outright “sell” anyone on staying there.
And as a result, it felt like you were the guest in the video.
But that’s not the only thing…
Because the “experiences” in the video are tied to human emotions, you (as the viewer) naturally start to want to experience the same types of things the people in the video are experiencing.
Which for that hotel, meant more people staying at the property.
Or in financial terms, a nearly 10% year over year increase in bookings, which resulted in millions of dollars of additional revenue for their business.
A Cinematic Lifestyle Video for your business works in a very similar way.
We use emotion and experience to feature the “secret sauce” that makes your business unique and different from your competitors.
So my question to you is – are you demonstrating that secret sauce in your marketing?
Are you helping your potential customers and clients experience what type of experience they’ll have working with you – even before you’ve ever met?
If you aren’t, you’re missing out on a massive opportunity to gain market share. Because your “secret sauce” is what makes you stand out!
By creating a short story-based “commercial” that puts your customer at the center of the action, you start to attract more of your ideal customers.
You get (and more importantly you keep) their attention.
And they come back to you again, and again, and again.
Now that you’ve captured your prospect’s attention with a well-crafted, professionally filmed story, and you’ve created an emotional experience for them because they’re at the center of the story, your next goal is to encourage your prospect to take action.
Which is why...
3) You directly link your Cinematic Lifestyle Video to sales.
Ideally you just want to make sure you’re redirecting your prospects attention to something that will (at the very least) strengthen your brand, increase your business, and improve your sales.
Maybe you want to get people to join your email list or buy a book. Schedule a strategy call. It can even be something as simple as visiting a website, if that’s what is most important to you.
This way your Cinematic Lifestyle Video is tied to a rather specific return on investment and you’re able to make sure you’re maximizing your marketing dollars.
Cinematic Lifestyle Videos Help Your Business Grow on Autopilot.
A well-crafted Cinematic Lifestyle Video helps you quickly capture your prospect’s attention, and helps you stand out from the field of crowded competition.
And just like a commercial, it works to “sell” your prospects on your business. All day, every day.
Prospects can see your Cinematic Lifestyle Video on your website and social media pages. You can use it as a formal ad, or as additional content to drive traffic to your products and services.
It sells for you so you can get back to doing what you do best.
And so you can spend your time on the things that matter most to you.
Every business is unique, so if you’d like to learn more about how a Cinematic Lifestyle Video could work specifically in your business, click below and schedule a free strategy call with me or a member of my team.
I’ll help you know if a Cinematic Lifestyle video is right for you. And if it makes sense, I’ll lay out a specific strategy to help you achieve your business goals over the next 6-12 months using a Cinematic Lifestyle Video.
I look forward to meeting with you.
Schedule your free strategy call here: Contact Us